Send Force Waves Through the Market
Brand development and product marketing for startups and established companies.
As a consultant, an agency team member, and a corporate leadership hire—I’ve helped founders and businesses launch their brands and offerings, conduct strategic pivots, and enter new markets. Clients hire me for my ability to quickly identify a business challenge or opportunity, develop a comprehensive and strategic plan of attack, and execute upon it both efficiently and effectively.
Find your Audience
Go-To-Market Strategy
Ideal Customer Profiles
Buyer Personas
Buyer Journey Mapping
Define your Message
Brand & Product Naming
Mission, Vision, Values
Value Props & Positioning
Messaging Frameworks
Launch Your Product
Collateral Development
Video Scripting & Direction
Go-To-Market Campaigns
Sales Enablement Materials
Brand-level marketing strategy and product launch support for a global consulting firm.
Born from the Big Four, for more than 20 years RGP has been defining the future of work, bringing human agility to professional services through disruptive innovation. After working with RGP on account-based marketing strategies and persona development, I became a central resource in new product launches, as the company seeks to drive digital transformation in new verticals and capture a competitive advantage in the B2B human cloud. In collaboration with RGP’s internal team and supporting agencies, I’ve helped successfully launch two new products and one new line of business, plus multiple campaigns.
Jessica brings a rare combination of Go-to-Market strategic acumen and the ability to execute with precision. Nothing falls through the cracks with Jessica.
Her creative skills shine through in how she approaches product marketing, messaging, and sales enablement. This is especially relevant as we pivot to new digital offerings where we need more human, out-of-the-box problem-solvers.
Her subject matter expertise in B2B and proven track record of success make her a trusted advisor—enabling us to take smart, courageous risks that lead to giant leaps forward.
— Meredyth Jensen, SVP Marketing & Brand Communications, RGP
Related Work Samples:
A Strategic Pivot for a Channel-Focused B2B Marketing Agency
Conducted a 1-year pivot for PMG, repositioning the 15-year-old company as a content and demand generation agency, surpassing revenue targets by 4X and net profit by 210%.
An Elevated Brand for a Growing Tech-Enabled Services Business
Launched a new, modernized brand for Ruby, unveiling it to prospects, customers, partners, and internal audiences with elevated content and cross-channel campaigns.
A New Marketing Function for a Patient Engagement Startup
Built Keet Health’s marketing function from the ground up, elevating the company’s brand while creating a series of high-impact marketing materials and high-performance campaigns.