Build Your Team With Your Bottom Line
CMO-level leadership, team mentorship, and marketing services for growing companies.
An X-shaped leader—VCs, founders, and marketing teams at growth-stage startups prize my ability to develop and lead the strategy while also executing across multiple functions, including content, digital, demand generation, and account-based marketing. Organizations rely on me to establish best-in-class marketing functions and organically build high-performing teams in alignment with revenue growth.
Develop Your Strategy
Account-Based Marketing
Demand Generation Strategy
Content Strategy
Digital & Social Strategy
Build Your Engine
WWW & Lead Gen
Digital Marketing
Content Marketing
MarTech Strategy
Grow Your Function
Hiring & Mentorship
Vendor Management
Annual Planning Exercises
Audits & Recommendations
An A-Z demand gen audit and strategy, plus team-mentored execution for a HealthTech RWE analytics platform provider.
Founded and led by industry-recognized epidemiologists and technologists, Aetion helps biopharma companies, payers, and regulatory agencies make critical decisions in health care with its real-world evidence platform. Having worked together previously at Grand Rounds, CMO Liz DeMatteis engaged me to help the company build on its exceptional brand reputation and market credibility with a comprehensive demand generation audit and recommendations. Since completion, I’ve helped Aetion’s small but mighty team power through implementation— providing team mentorship, subject matter expertise, and hands-on execution, plus the occasional Zoom meeting comic relief.
Jess is an amazing X-shaped leader — deeply passionate and knowledgeable in integrated marketing broadly, along with her highly sought-after depth in demand generation.
An entrepreneurial thinker, Jess readily recognizes opportunities to improve existing marketing efforts as well as how best to build capabilities from the ground up. Jess builds comprehensive and actionable strategic plans, backed by savvy and self-guided analyses.
She’s simply the best at what she does.
— Liz DeMatteis, CMO, Aetion
Related Work Samples:
A B2B Marketing Function, Funnel & Pipeline for a Healthcare Unicorn
Led a companion care services provider forward into its next stage of growth, instituting a high-performing B2B marketing team and programs.
A Modernized Strategy for a Virtual Receptionist and Live Chat Provider
Modernized Ruby’s demand generation strategy—implementing best practices and mentoring a small, junior team to deliver performance improvements of 2-5X across channels.
An Internal Demand Generation COE for a Tech & SaaS Marketing Agency
Led the charge to carve out time for internal work at PMG, bringing client-side insights and tactics to the agency, establishing an internal center of excellence to drive demand generation.