Product Marketing & Campaign Support for a Human Capital Firm

Born from the Big Four, for 20+ years RGP has been bringing together the right people and resources to help organizations drive transformative change.

Having worked together on account-based marketing strategies and personas, their marketing leader engaged me to help their small-but-mighty team deliver on numerous high-priority projects and campaigns.

I jumped in on a new line of business, a project management solution combining best-in-class software with a proven framework. At my recommendation, we named the offering “LaunchPM,” communicating its promise to “accelerate your business.” I produced product messaging, a range of content, and a sales pitch deck in short order.

RGP’s practice leaders were delighted with the collaboration and soon asked me to partner on another new solution, a robotic process automation (RPA) framework for controls assurance and SOX testing—PowerAudit. I developed a similar set of assets to support its launch, speeding time-to-market.

Since then, I’ve gone on to help RGP’s marketing team create campaign content promoting its lease accounting, public readiness, and business transformation services and solutions. I continue to serve as a central resource as the company innovates rapidly to capture a competitive advantage in the B2B human cloud.

An ongoing partnership that delivers business results.